Digital Marketing Executive - Content Writer

Singapore · Digital Marketing


  • Conceptualize creative ideas and engaging copies to targeted audience.
  • Provide copywriting across online communication channels including website, blogs posts, social media, and eDMs, aligned with short-term and long-term KPI.
  • Analyze website traffic and users engagement metrics and evaluate content effectiveness.
  • Collaborate with the Creative team to plan and develop compelling content and original visual assets and meet deadlines.
  • Ensure all content created conveys Castlery’s consistent brand voice and meets the high quality standards expected at Castlery.
  • Takes a proactive approach to recognize interior design & furniture industry trends
  • Creative individual who can come up with solutions in interior design/ home styling
  • Conduct high-quality research, survey, and interviews to understand consumers needs.
  • Use SEO principles to maximize copy’s reach.
  • Requirements


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