Digital Marketing Executive - Content Writer

Singapore · Digital Marketing expand job description ↓

Description

  • Conceptualize creative ideas and engaging copies to targeted audience.
  • Provide copywriting across online communication channels including website, blogs posts, social media, and eDMs, aligned with short-term and long-term KPI.
  • Analyze website traffic and users engagement metrics and evaluate content effectiveness.
  • Collaborate with the Creative team to plan and develop compelling content and original visual assets and meet deadlines.
  • Ensure all content created conveys Castlery’s consistent brand voice and meets the high quality standards expected at Castlery.
  • Takes a proactive approach to recognize interior design & furniture industry trends
  • Creative individual who can come up with solutions in interior design/ home styling
  • Conduct high-quality research, survey, and interviews to understand consumers needs.
  • Use SEO principles to maximize copy’s reach.
  • Requirements

    • Bachelors in Marketing, Journalism, Mass Communication, English or other related field
    • 1-2 years of writing experience as a copywriter or related role in Interior Design, Publishing, Furniture industries.
    • Knowledge in furniture design and types, furniture materials and techniques, interior design styles.
    • Have great taste in design
    • Excellent written and verbal communication skills
    • Ability to manage multiple projects and different tasks in a fast-paced, deadline-driven environment.
    • Proven ability to work effectively within a cross-departmental team.
    • Has a passion for creativity, understands & loves the startup community culture.
    • Enjoy working hard to accomplish your tasks and see the opportunity to be beyond that of a 9 to 5 job.
    • Self-starting attitude with the desire to develop a career in marketing.

    Benefits

    • Awesome co-workers
    • Working with world class manufacturers to make an impact on thousands of families
    • Competitive salary and benefit package
    • Random acts of team-wide fun
    • Unlimited snacks and drinks
    • An environment that values honesty, transparency and respect
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